Consider your favorite Disney tunes. It's likely that they were composed utilizing a symphony orchestra, which consists of 70 to 100 players performing simultaneously. Although while each instrument has a distinctive sound of its own, they all work together to create a single, powerful melody. This is only conceivable if each instrument contributes to the same final result.

The same idea holds true for every undertaking undertaken by a group of people, including football, the military, healthcare institutions, and even traffic.

Any business will have little chance of success if the marketing plan prioritizes becoming a cheap mass brand, the sales team only provides exclusive restricted distributes, and the production team decides to employ only expensive ingredients.

Because success happens when all determinable and unforeseen circumstances come together, success tales frequently resemble one another. On the other hand, because various inconsistencies occurred in each instance, every failure narrative has a distinctive twist.

Practices

For a brand's activities to stay consistent, it needs to have a clear understanding of its values, purpose, and target audience. Here are some ways for a brand to stay consistent:

  • Develop a brand strategy: This means coming up with a clear statement of the brand's vision, mission, and values. The brand strategy should fit in with the overall business strategy and be shared with everyone who has an interest in the business.
  • Consistency in branding: The brand's messaging, visual identity, and tone should be the same across all channels and touchpoints. This makes it easier for customers to understand and connect with your brand.
  • Training and development: The brand's employees should be taught about the brand's values and mission, as well as how their jobs fit into the brand experience as a whole. This makes sure that everyone is working toward the same goal.
  • Regular reviews and changes: The brand should look at its activities on a regular basis to make sure they are in line with its strategy and purpose. When needed, changes should be made to keep things consistent.
  • Approach: It is important for different departments and stakeholders to work together to make sure that everyone is working toward the same goal. This helps make sure that customers have a consistent experience with the brand.
Source: Getty Images

Examples

  • Red Bull is known for being a high-energy, adventurous brand, and this is reflected in all of their marketing and event sponsorships. Red Bull promotes the idea of living life to the fullest and taking risks at everything from extreme sports events to music festivals.
  • Lego is a brand that has been around since 1932. Since then, it has kept its core values and product focus. Through its interlocking brick sets, the company has always tried to help kids be creative and use their imaginations. Even though the company's product line has grown over the years, it has stayed true to its core values. Everything it makes is meant to inspire creativity and play.
  • Warby Parker is a company that changed the way people buy glasses by making them stylish, affordable, and easy to buy online. The company has stuck to its goal of selling high-quality eyewear at a reasonable price, and it has added prescription sunglasses, contacts, and even eye exams to its list of services. Warby Parker has grown a lot, but it has stayed true to its goal of making glasses affordable for everyone.
Source: Brands Vietnam