I cannot see the future. But I can foresee a future that is not as brilliant if a few things do not happen in the advertising industry here.

More Local Leadership In International Agencies

It is simply inevitable. But when will this happen? And when it happens, it will be a great leap forward for the industry. A prelude to this could be more Vietnamese taking over leadership roles on the international clients’ side.

Made For Vietnam, Not Just Made In Vietnam

Advertising is more than just about selling brands. If you think about it, it represents a reflection of the country and its people. Just like movies and music. Beyond just creating work that meets the brief, you can create work that is distinctive from those done in other countries.

If a foreigner does not understand the idea or story but all locals are in love with it, is that a problem? Producing work with a Vietnamese identity proves that the work is truly relevant locally.

The Founding Of An Association Of Advertising Agencies

It is logical to have an association negotiating for better practices and promoting the interest of agencies with clients and other industry partners. It may not be easy to start it up but I think it is necessary.

The Creation Of A Local Advertising Award Show

I am sure that I am most certainly not the first person to suggest this. It is not so much about winning, but more about having a community that includes clients in celebrating work that takes us forward in our industry.

The views expressed in this article are personal opinions and do not represent the views of the respective agency.
Source: Brands Vietnam