Business is about money.

Sales bring in money.

And promotional campaigns are designed to deliver sales.

But most promotions neglect the brand experience beyond a discount or a free gift.

Yes, all the discounts and free gifts have never failed to work since the day someone mooted these ideas.

But isn’t it better if the sales promotion is also a branding exercise? You don’t have to spend on branding and promotion separately. Make it into an all-in-one.

Some clients plan their sales promotion ideas internally before sharing them with their agencies. Sometimes the clients execute the sales promotions without their agencies help

And some agencies regard promotional ideas as not sexy. So they choose not to be as involved.

When we advertise through the common media, there is a distance between the customers and the actual products.

But sales are engagement opportunities as they bring the customers into the stores, and in close contact with the products.

And as have been demonstrated by many brands around the world, sales promotion ideas can be more than just the 50% discount, and the free coffee mug.

The views expressed in this article are personal opinions and do not represent the views of the respective agency.

Source: Brands Vietnam